The Trade Marketing department provided Olympic Group trader partners’ sales reps with a specialized product training programs in order to improve their performance and increase their awareness with the most important Unique Selling Proposition’s (USP) of Olympic Group products. Which support their recommendation to Olympic Group product and thus increase its competitiveness and keep Olympic Group in a leadership position in local home appliances market & accordingly achieve our OGSM

Objectives

• Continually updating traders’ sales reps knowledge with our product features, advantages & benefits.
• Increasing awareness of traders sales reps about OG new products (its features & USP’s)
• Strengthen the relationship bonds of the traders’ sales reps with Olympic Group.

With a concept of providing our customers with the Ultimate Pleasure and Luxury during shopping, Eng. Ahmed Bakry officially opened the latest branch of “Home Zone” series in Al Mukattam.

“Home Zone” has now 18 branches distributed in Cairo, Alex, Port Said, Demiatta, Zakazik, Matrouh & Suhag to communicate with our customers where ever, when ever.

The main concept about Home Zone is to provide a wide selection of Brands & products in one place to facilitate the customer shopping and help him to make the right choice in the presence of a well trained sales team.